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As
eDetailing models from the US start to become available
in Europe, the use of the Internet as a sales and marketing
tool is currently under consideration by most pharmaceutical
companies.
In
Europe, tighter regulations concerning physician promotions
make it harder to incentivise physicians to participate
in eDetailing. Thus, careful planning and implementation
of these systems must be thoughtfully carried out to
ensure that the European regulatory codes are adhered
to. Each eDetail model differs in its popularity and
applicability to specific physicians. Physicians are
likely to be divided into those that prefer traditional
detailing and those who prefer one of the various eDetail
models. Preference is likely to vary by physician specialty
as well by country. Hence, market research to understand
physician’s needs, technology constraints and
incentives is going to be a key prerequisite to any
eDetailing pilot or programme. Prior to choosing a model,
the pharmaceutical company must also be mindful of the
needs of a particular product and where it is in its’
lifecycle and specific market differences. Pharmaceutical
companies need to consider their eDetailing options
carefully to choose a model that will deliver right
for their business, their products, target physician
groups and country. AccademiaMed will give you the tools to
successfully assess the role that eDetailing will have
in your organisation and how to measure ROI accurately.
How
We can Help
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Strategy Development.
AccademiaMed helps drive overall strategy for your unique
sales and marketing opportunities so that best opportunities
for highest ROI are selected with whichever system
you choose
- Physician
Recruiting. AccademiaMed assist sales reps manage
all physician recruiting efforts using territory management
systems and IMS data
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Content Development & Execution.
The AccademiaMed team work together to turn your regulatory-approved
marketing content into an exciting online detail aids.
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Data Management & ROI Calculation.
AccademiaMed work with IMS to allow third party auditing
of prescribing and AccademiaMed does ROI calculation as
an independent third party
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Program Evaluation.
Every programme we manage is evaluated for future
programme success.
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Sales Rep Training. We can train
sales reps to use technology systems.
- eDetailing
Masterclass Workshop One day workshop
to help plan strategy, prioritise, implement, and
measurement results of eDetailing projects.
eDetailing
Master classes
Participants will be trained using a combination of
lectures, case studies, and practical hands-on group
activities. The latest approaches to planning, prioritising,
initiating and accelerating these eDetailing opportunities
will be analysed and discussed. AccademiaMed will share
their latest research on the implementation of effective
eDetailing strategies and how these can be effectively
integrated into traditional sales force approaches.
These will all be analysed within the context of how
they can be applied to the current and future marketing
plans.
Client
Comments from recent AccademiaMed eDetailing workshop participants:
“Good
content and facilitation that resulted in great interaction
between all those present”
“Good
introduction for someone new to the topic, good handout
pack, good material, useful exercises! I now know how
to approach the strategy, choose vendors and plan the
ROI measures far more effectively ”
Delegates
from an inter-company Masterclass on eDetailing
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Pharma Specialists
