The Digital
Pharma Specialists

Contests and Promotions

By offering a contest the site is giving people a chance to win something related to their area of interest. Contests and sweepstakes drive people to sites if the prize is right but to ensure targeted traffic the prize must be highly relevant to the specific disease area and something highly valued by that group. A good contest must include the following aspects:

  • Integrity: A promotion grows out of the product being promoted and the target audience needs
  • Appeal: The promotion is irresistible to the target audience
  • Scope: The scale is perfectly suited to the product and the audience
  • Timing: The right gimmick at just the right time
  • Novelty: The concept has a unique twist to it
  • Preparation: You must be ready to capture the lightening
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