AccademiaMed
The Digital
Pharma Specialists
 

Radio/TV Web Site Interactive Advertising

To ensure that our messages are delivered to our key audiences, we recommend an interactive radio/TV campaign. There are many ways we have implemented this in an effective way in the past.

For example, we could offer radio stations an opportunity to offer a phone-in talk show to our key Doctor on key issues in a therapeutic area – very good for potentially embarrassing but important problem areas such as erectile dysfunction, incontinence, sexually transmitted diseases, mental illness etc. AccademiaMed would draft a script, which we would sell-in to radio stations. This script would contain all our key product marketing messages. AccademiaMed would also undertake to enlist the key doctors and train them for the interview. The radio station would have an opportunity to interview the doctor via ISDN. We would also sell-in to relevant TV programmes. We would liaise with the programmes to discuss content and fully brief the doctor.

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