To ensure that
our messages are delivered to our key audiences, we recommend an interactive
radio/TV campaign. There are many ways we have implemented this in an effective
way in the past.
For example, we
could offer radio stations an opportunity to offer a phone-in talk show to our
key Doctor on key issues in a therapeutic area very good for potentially
embarrassing but important problem areas such as erectile dysfunction, incontinence,
sexually transmitted diseases, mental illness etc. AccademiaMed would draft
a script, which we would sell-in to radio stations. This script would contain
all our key product marketing messages. AccademiaMed would also undertake to enlist
the key doctors and train them for the interview. The radio station would have
an opportunity to interview the doctor via ISDN. We would also sell-in to relevant
TV programmes. We would liaise with the programmes to discuss content and fully
brief the doctor.