The Digital
Pharma Specialists

Targeted Direct Mail Announcements

An initial direct mailing would go out together with an invitation and password to subscribe to the Web site. Also it gives the benefits and also contents of the Web site as at the time of receiving the mailing they presumably would not have visited it as yet. We would then suggest that we mail the approximate figure of 75% a second time. These would include all those who did not respond to the first mailing and we should invite them once again to subscribe to the Web site and perhaps give one or two paragraphs about the benefits to them and what they are missing.

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