Return on Investment is crucial for all aspects of strategy
and marketing. All companies need to question and measure
the results of their investment in particular whether
websites have delivered the benefits promised.
to ask about your strategy include:
product sales increased since the strategy or site
you directly measure that this was attributable to
the specific strategy employed?
sales been closed faster allowing greater productivity?
the company been contacted significantly more regarding
Has cost cutting been noted?
customer retention and loyalty been noted?
customer preferences and needs being discovered?
often the answers to these questions is no. Why? Because
companies often do not plan the strategy and marketing
sufficiently well to incorporate real ROI measurement
within them. AccademiaMed does.
have case studies
of how this has been achieved with our clients in the
past and will work with our clients in the strategy
planning phase to ensure that real ROI measurements
(in terms of increases in prescribing) are measured.