run workshops and training on specific topics
for our pharma clients. Participants are trained using
a combination of lectures, case studies, and practical
hands-on group activities. The latest approaches to
planning, prioritising and initiating opportunities
relevant to the topic area are analysed and discussed
with specific reference to the clients’ particular
products, markets and needs.
’s consultants have facilitated many workshops
and training events both at individual pharmaceutical
clients as well as at public inter-company events. For
workshop in Nice 22 May 2002, at Pharma Vision conference
Master class in London on 9 April 2002 at AccademiaMed offices.
Seminar in London on 12 December 2001 at Management
Forum event. This event was attended by a mix of pharmaceutical
company and other consultancies/suppliers.
Improving ROI from physician marketing.
Planning an Effective e-Detailing Approach in Europe
to Plan and Integrate ROI Measurements into Online
Marketing Activities in Healthcare
Developing an Effective eBusiness strategy
How to Integrate Global and Local Online Strategy
to Plan and Integrate Online and Traditional Marketing
Tools in Marketing Healthcare Web Sites Effectively
Quotes from recent AccademiaMed workshop:
content and facilitation that resulted in great interaction
between all those present”
from an inter-company Masterclass on eDetailing
“Very interesting insights and good
Novo Nordisk from a workshop on “How to integrate
online with offline marketing”