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Developing an Effective eBusiness strategy

Sir John Harvey-Jones once commented “Planning is an unnatural process. It is much more fun to do something. And the nice thing about not planning is that failure comes as complete surprise rather than being preceded by a period of worry and depression.” His sentiments seem to be echoed in some pharmaceutical company marketing departments who often buy in a plethora of e-services according to which salesman has been best at selling their wares. They all seem wonderful to a marketing team who are understandably marketing experts - but not necessarily e-strategy experts - and often not well equipped to determine what is a real e-strategy opportunity and what is an expensive waste of money. This interactive workshop will ensure that participants can:

  • Identify the stages in planning an effective eStrategy
  • Analyse and plan the most effective eStrategy to meet product business drivers
  • Expand sales and revenue by planning and implementing an effective eStrategy
  • Implement quantitative strategies for analysing results for activities undertaken
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