The Digital
Pharma Specialists

How to Integrate Global and Local Online Strategy Effectively

One of the challenges in developing a strategic approach to eBusiness in the pharmaceutical environment is the global nature of your business and the Internet. This provides an overwhelming opportunity as well as a plethora of potential pitfalls in showing a cohesive image for the company while addressing local needs. This workshop will demonstrate the advantages of global online strategy that is appropriate for local needs using real pharma case studies and lead participants through the planning stages to overcome the common pitfalls and successfully execute a ‘glocal’ programme.

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