of the challenges in developing a strategic approach to eBusiness in the pharmaceutical
environment is the global nature of your business and the Internet. This provides
an overwhelming opportunity as well as a plethora of potential pitfalls in showing
a cohesive image for the company while addressing local needs. This workshop
will demonstrate the advantages of global online strategy that is appropriate
for local needs using real pharma case studies and lead participants through
the planning stages to overcome the common pitfalls and successfully execute
a glocal programme.