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Marketing
is often key to the success of any activity and in the online environment it
is vital. Online marketing had specialist techniques that differ from offline
marketing and understanding how effectiveness and appropriateness of each technique
is important to marketing success. In addition, the seamless integration of
offline and online techniques will maximise the marketing potential of any activity.
This interactive workshop will ensure that participants:
- understand applications
of at least 20 internet marketing tactics for healthcare websites and when
they are applicable
- analyze the
advantages and disadvantages of the different internet marketing tactics
- learn to analyse
and plan the most effective internet marketing strategies to reach target
audiences effectively
- the latest legal
online DTC promotion strategies
- identify how
to reach physicians effectively through web-based promotions
- understand how
to plan integration of offline and online marketing activities for healthcare
web sites – pre-launch, launch, and post-launch
- discover how
to implement quantitative strategies for analysing marketing results for activities
undertaken.
Client
Quote: “Very interesting insights and good takeaway materials”
Novo Nordisk from a workshop on “How to integrate online with offline marketing”
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Pharma Specialists
